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Günümüzde, hızla değişen kültürün etkisiyle ev dışındaki tüketim alışkanlıkları büyük bir dönüşüm deneyimliyor. İnsanların yaşam tarzı giderek daha hareketli hale geliyor ve bu da kafelerde yemek yemeyi, alışveriş merkezlerinde zaman geçirmeyi ve yeni deneyimler aralamak istemelerini beraberinde getiriyor. Örneğin